Demo workflows
See what a controlled AI workflow actually looks like.
These are examples of the kinds of systems we build. Each shows the inputs, the generated output, the safeguards, and where a human stays in the loop.
Real client case studies will be added here as projects go live.
Step 1 · Sample input
Brightside Interiors · March 2026
Raw campaign data
| Campaign | Spend | Clicks | Leads | CPA | Conv. Rate | Notes |
|---|---|---|---|---|---|---|
| Search — Brand | £820 | 1,240 | 84 | £9.76 | 6.8% | Strong intent traffic |
| Search — Non-brand | £1,600 | 2,100 | 92 | £17.39 | 4.4% | Volume good, CPA high |
| Meta Retargeting | £750 | 4,800 | 67 | £11.19 | 1.4% | Good support campaign |
| Meta Prospecting | £1,200 | 6,400 | 51 | £23.53 | 0.8% | Needs creative refresh |
Step 2 · Generated draft
Monthly Performance Summary
March delivered 294 leads at an average CPA of £14.86. Brand search remained the strongest performer, generating leads at £9.76 CPA and showing the clearest purchase intent.
Non-brand search produced good lead volume but needs closer review because CPA is almost 78% higher than brand search. Meta retargeting performed efficiently and should remain active. Meta prospecting is the weakest area this month, with the highest CPA and lowest conversion rate.
Recommended actions
- Keep brand search budget stable.
- Review non-brand search terms and pause poor-quality queries.
- Continue Meta retargeting as a support campaign.
- Refresh Meta prospecting creative before increasing spend.
Step 3 · Human review required
Before this gets sent.
- Confirm whether lead quality differs between Brand and Non-brand search.
- Check whether Meta Prospecting assisted conversions are visible elsewhere.
- Add client-specific context before sending.
Safeguard
The system never sends anything directly to the client. It prepares the first draft, highlights what needs review, and gives the account manager a cleaner starting point than a blank page.
Outcome
Reports produced in minutes instead of hours, with more consistent quality and less junior-team grind.
Step 1 · Inbound enquiry
Email from a buyer
Hi, we're looking for a 3-bed villa near Lagos or Praia da Luz, ideally with a pool. Our budget is around €650k. We're visiting the Algarve next month and would like to arrange viewings if there are suitable properties. We're based in the UK and this would be a relocation purchase.
Step 2 · Extracted profile
Lead summary
- Priority
- High
- Buyer type
- Relocation buyer
- Location
- Lagos or Praia da Luz
- Property type
- 3-bed villa
- Budget
- Approximately €650,000
- Timing
- Visiting next month
- Key requirement
- Pool
- Recommended action
- Reply today and offer a short call to confirm requirements before arranging viewings.
Step 3 · Draft reply
Ready for the agent to review.
Hi [Name],
Thanks for getting in touch. Based on what you've shared, Lagos and Praia da Luz could both be a good fit, especially if you're looking for a 3-bed villa with a pool and a budget around €650,000.
Before suggesting properties, it would be helpful to confirm a few details:
• your preferred dates for viewings next month
• whether you're open to nearby areas outside Lagos and Praia da Luz
• whether this will be a permanent relocation or part-time residence
• any must-haves beyond the pool
If useful, we can arrange a short call and then prepare a focused shortlist before you arrive.
Kind regards,
[Agent Name]
Step 4 · Follow-up task
If no reply within 48 hours, send a polite follow-up and ask whether they'd like a shortlist prepared before their visit.
Human review
- Confirm property availability before suggesting viewings.
- Do not promise specific properties unless checked.
- Check language preference.
- Add agent name and agency details.
Safeguard
The agent approves the reply before sending. AI helps with speed and structure, but the agent remains in control. Nothing goes to the buyer without review.
Outcome
Faster response times, better lead prioritisation, and fewer serious buyers slipping through the cracks.
Your workflow next?
Have a workflow that should look like one of these?
Send a short description of the process. We'll tell you whether AI is the right tool, what the first version could look like, and where the risks are.
Takes 15 minutes. No prep needed.